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Brad Wyant, Westfield Insurance | Agri Business Review | Agribusiness Insurance Services Company of the Year

How to Speak Farm in 2026: Understanding Risk in a Margin-Constrained Market

Brad Wyant, Agribusiness Master Underwriter, Westfield Insurance

Agribusiness Market Visionary

Editor’s Note: Farmers navigating 2026 face mounting pressure from rising input costs, fluctuating commodity prices and increasingly constrained profit margins. This article highlights the importance of understanding farm-level financial realities, communicating effectively with producers and developing practical risk management strategies that protect profitability, strengthen business relationships and support long-term agricultural resilience.

Ask 10 people in U.S. agribusiness how the sector is performing in 2026, and you’ll get 10 very different answers. At any given time, one segment can be experiencing some of its strongest conditions in years, while another is fighting to stay profitable.

Look at the livestock sector. The latest U.S. Department of Agriculture (USDA) forecast projects cattle and calf receipts will grow $5.2 billion (4.1%) in 2026, driven in part by a supply-side shortage that has pushed cattle prices to record levels.

Meanwhile, egg producers are facing a very different reality: Receipts are forecast to drop $17.3 billion (66%) this year, as prices retreat from the highs created by the avian influenza outbreak.

Those headline figures only tell part of the story. Rising receipts do not necessarily translate into profit. For cattle producers, the same supply constraints that are driving prices are also affecting replacement costs. Much of the revenue benefit is offset by the costs of rebuilding their herds.

Speaking farm in 2026 starts with the economics. When margins tighten, operators don’t just cut costs: They hunt for efficiencies that make the business more resilient in the long term. Insurance and risk management are a key part of that equation.

Squeezing margins from multiple directions

Market conditions, input costs, consumer demand and operational exposures vary dramatically from one agribusiness segment to the next. But several common pressures are squeezing margins and influencing how agribusiness leaders think about risk in 2026.

• Low commodity prices: Corn, soybean, wheat and cotton prices are all down 30%-45% since 2022, according to USDA data. For many crop producers, the price they receive per unit no longer covers production costs.
• Rising input and borrowing costs: Costs for feed, fertilizer, fuel and land have climbed about 35% since 2019. Meanwhile, elevated interest rates have made it more expensive to finance new equipment, expand operations or purchase additional livestock.
• Labor shortages: Skilled workers are harder to find and keep.
• Trade uncertainty: Shifting trade policy has rattled key export markets, leaving producers exposed to demand they can’t control.
• Middle East conflict: The effective closure of the Strait of Hormuz has pushed fertilizer (urea) and diesel prices up approximately 70% since February, according to the Federal Reserve Bank of Kansas City. Most farmers had already pre-purchased fertilizer for the season, limiting the immediate hit, but this could be a challenge in 2027.

These pressures are forcing agribusiness leaders to scrutinize every line item, including risk management and insurance.

Cost-cutting creates exposure

When cash flow is tight, routine maintenance is often pushed down the priority list. If small issues such as a barn roof repair are delayed, they can develop into much larger failures over time, turning manageable expenses into major insurance claims.

Higher claim frequency and severity can push premiums up, particularly when losses become widespread across the sector. A short-term saving can become a much larger expense over time.

Efforts to keep labor costs down can also increase risk. That may include hiring less-experienced workers, reducing staffing levels, or even cutting back on training or onboarding to save money. Those decisions can increase the likelihood of workplace accidents, injuries and insurance claims, particularly in areas such as workers compensation and commercial auto liability.

Optimizing insurance strategy

When it comes to insurance expenses, there are ways to manage costs without compromising protection.

Taking higher deductibles can help reduce premium costs. By retaining smaller, more predictable losses, agribusinesses can reserve insurance for losses that would be more difficult to absorb.

Most insurers offer flexible deductible options, allowing policyholders to tailor their risk retention to different assets. For example, a farm owner with a $10 million building at one site and three $200,000 buildings at another might choose different deductibles for each location, depending on how much risk the owner is comfortable retaining.

Self-insuring certain buildings may also be an option for agribusinesses prepared to absorb smaller losses but unwilling to rebuild after a total loss. This can be particularly relevant for older barns, sheds or other structures in disrepair. Discussing these decisions with an insurance agent can help determine which assets make sense to insure and when self-insurance may be a viable option.

Prevention pays: When upfront investment reduces risk

Spending money to save money is a tough concept when cash is tight. But risk prevention is one investment that can pay off.

Any agribusiness with a fleet of vehicles will have felt the pain of commercial auto insurance price hikes over the past few years. The increases reflect a broader market response to rising repair and medical costs, extensive litigation and a wave of outsized, often “nuclear,” jury awards. But strong risk management can help mitigate some of that pressure. Driver vetting and training, telematics, in-cab cameras, accountability measures and strong safety oversight can all help reduce the likelihood of accidents and insurance claims. Fewer claims can reduce costs for the business and may help secure more favorable terms at renewal.

Product liability insurance pricing also remains elevated due to high claim severity. A single contamination issue can reach shelves and kitchens across dozens of states before anyone knows something is wrong. That was the case with the recent Taylor Farms lettuce recall, which spread to 27 states before the affected products could be pulled from the market. Risk prevention measures such as strong traceability, routine testing and fast recall procedures won’t prevent every incident, but they can narrow the window between something going wrong and it being caught. In product liability, catching an issue quickly can help contain the loss, limiting the financial impact on the business and the size of the resulting claim.

Business continuity planning is another area where prevention pays off, and it’s often overlooked. As farms become more interconnected with suppliers, processors and customers, problems elsewhere in the supply chain can quickly disrupt their operations. This is particularly relevant in vertically integrated sectors such as poultry and pork, where a single organization may span everything from raising animals to processing and retail. Identifying interconnected vulnerabilities in advance gives agribusinesses an opportunity to develop contingencies before a disruption occurs.

Finding the right insurance strategy in a changing market

Despite the many challenges facing agribusiness, operators aren’t navigating them alone. There is a broad network of insurance markets, specialized underwriters and experienced agents working with the industry to find solutions to shared challenges.

Capacity remains available for many operations, particularly family farms. Larger and more complex risks, such as major dairy operations, food processors and other high-value businesses, may have fewer options, but specialized markets are still available. Agents bring a deep understanding of agribusiness and the risks that come with running these operations. That expertise can help insureds identify where they are most exposed, explore different risk-transfer options, and build insurance programs that balance protection with cost.

When margins are tight, the goal isn’t simply to spend less on insurance. It’s to make informed decisions about where to retain risk, where to transfer it, and how to protect the long-term resilience of the operation. In an industry where so much is outside an operator’s control, taking control of the risks you can manage has never been more important.

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The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.